242 Research report – Brennan – 2016 – Exploring Attitudes and Beliefs towards Implementing Cattle Disease Prevention and control measures

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242 Research report – Brennan – 2016 – Exploring Attitudes and Beliefs towards Implementing Cattle Disease Prevention and control measures

In Significant Impact Groups:
Biosecurity \Internal biosecurity People Precision Livestock Farming & Early detection
Species targeted: Dairy;
Age: Adult;
Summary:
Where to find the original material:
Country: UK;
Further understanding of why dairy farmers do not engage in disease prevention and control strategies (biosecurity) is required. Using semi-structured interviews informed by a health psychology approach with 25 dairy farmers, a number of barriers, such as disease testing inaccuracies, types of disease transmission, perceived lack of risk and effectiveness of measures, were identified. Motivators included being advised to undertake measures by veterinarians, and the increased threat and severity of the disease in focus. These results suggest there is an advantage to farm advisors and herd health professionals understanding and working with the beliefs of individual dairy farmers to target appropriate communication and advice strategies relating to biosecurity recommendations.